Market Report - Israel

Israeli students represent a distinct opportunity for American suppliers of post-secondary educational services, with a large number of students expressing interest in American culture and education opportunities. 

Student Demographics
Most Israeli students have very good English skills, and many have families and/or friends in the U.S. They also are very familiar with American culture and generally respect and understand the U.S. culture and values. Students also are older and more mature, especially because of the mandatory military service for Jewish students upon high school graduation. The men serve three years, and the women serve two years in the military, after which most choose to work and then travel the world for six months to a year. Because of this, students usually begin studying in undergraduate programs between the ages of 21-24, and in master's programs between the ages of 25-30. This unique life experience before university means that most students are independent, globally aware and well-traveled, as well as possessing cultural values of entrepreneurship, innovation and an ability to adapt to new situations. 

Opportunities for American Providers of Higher Education Services
There is an excellent opportunity for American providers of higher education services to recruit Israeli students, most of which appreciate American culture and already have ties to the country through family and friends. The market is incredibly price-oriented, so scholarships and financial aid are a great way to attract local students. The market in Israeli is also brand-oriented, and schools can benefit from investing in local and affordable brand recognition campaigns, which are worthwhile both in the short and long term. Israel students are typically incredibly interested in schools located in California, Connecticut, New York, New Jersey Massachusetts--states with large, familiar cities. If your school is located here you have a marketing advantage, although schools in other locations can easily market as well by making their school and location known. The market in Israel is also relatively small, and when one student is recruited they will likely tell many others by word-of-mouth. 

Market Background and Characteristics
In 2012, Israel was named the second most educated country in the world, according to the Organization for Economic Cooperation and Development's Education. The Israeli education system features a wide variety of educational programs, and most of the schools are subsidized by the state. There are nine research universities, all highly ranked, and 49 private colleges. Higher education in Israel is considered excellent and inexpensive: $3,500 to attend public universities and up to $12,000 to attend a private college.  

Why do Israeli Students Study in the USA?
Israeli students value U.S. higher education institutions because of its high education standards, wide variety of specialization and the experience of living in the United States.  Cultural and family ties also play an important role in the decision to study in U.S. based colleges and universities. 

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